|Emily and her own "Olaf"|
The DVD came out the day before my birthday so I got it as a birthday present to myself. Emily and I have seen it about a dozen times since then. But we have no Frozen toys, clothes or other merchandise in part because of the scarcity and in part because my kid has too many toys to begin with.
Emily is an only child, and I know we spoil her. But we try to keep the spoiling to a minimum. She's no Veruca Salt and doesn't get everything she wants. So there is no way I would be willing to spend even a $100 on the hard to get Frozen stuff.
Nobody's kid NEEDS an Elsa dress. They may want it, but when faced with the choice of no Elsa dress or having to pay tons of money for one the choice should be easy. But apparently parents are trying to get their kids the dresses, no matter what the cost.
Yes, Disney dropped the ball with Frozen merchandise, but I'm sure they are already ramping up production. And as soon as September hits and the Halloween stuff starts coming out, there will be a ton of Frozen costumes to buy.
I did ask Emily what she wanted to be for Halloween. I thought she'd say Anna, Elsa or possibly Sailor Moon. But she said that she wanted to be a pirate! That we can do but she'll probably change her mind before October.
The world isn't fair so while it's hard to not give my kid what she wants she needs to learn that the world isn't fair and you don't always get what you want. I wonder how those kids whose parents are stressing so much to get them Frozen stuff will turn out in the end.